- Use research and analytical insights to develop overall onsite and offsite content strategy across our various web assets
- Maintain brand quality across mediums, while simplifying content for targeted consumers
- Design, implement/build out, and strengthen topically focused web content and copy sections to improve SEO performance and user experience – building targeted traffic is the number one goal!
- Onsite optimization of titles, slugs, meta tags, heading, link structure, etc.
- Split testing content and call-to-actions to increase engagement, time-on-site, and conversions
- Develop lead magnets and linkable assets to generate leads and inbound links
- Implementation of site audit recommendations and potential website redesign and migration
- Strategize and put into action branding, messaging, and UX improvements with team members and external partners – you are constantly innovating
- Generate intuitive reporting and address insights from Google Analytics and other digital marketing tools
- Stay up to date on industry changes and our competition, and react quickly to stay ahead of the herd
- Coordinate efforts with external paid-traffic and Google screen vendors.