Overview

CANDIDATES MUST HAVE Hands on experience building the marketing campaigns!!

Experienced Growth Marketing Manager (Mostly Remote, But ~1 Day/Week in Indianapolis, IN- NOT A DEAL BREAKERwill accept REMOTE)

We’re Looking for an Experienced Growth Marketing Manager / Performance Marketing Manager

We sell products (holiday cards, birth announcements, wedding invitations, and gifts) through our e-commerce store that we hope inspire people: both because of their design beauty and their mission to save the planet. Our Growth Marketing Manager is critical to helping to extend this mission. With each order, we plant a tree. Together with our customers, we’ve planted over 1,000,000 trees to date. We’re looking for people who understand that progress starts with baby steps, but that many baby steps equal a movement.

What we are looking for in this Growth Marketing Manager Role:

We are looking for a highly passionate growth and performance marketer to drive acquisition and retention in key digital channels (email, paid social, SEM, display, SEO, affiliate).

Responsibilities for this role:

  • Develop and execute marketing strategy, campaigns, and activities to drive significant growth in key product categories while meeting KPI’s
  • Deep knowledge and setting strategy of the entire email ecosystem, including email automation, recommended tools, dynamic content, deliverability, and lifecycle campaigns. A solid understanding of GDPR compliance is desired.
  • Utilize A/B and multivariate tests including content, creative, and landing pages and make recommendations
  • Work with cross-functional teams to manage marketing ops and development content
  • Drive the performance marketing attribution methodology
  • Report & analyze multi-touch attribution to develop understanding of the impact of total spend as well as online & offline interaction in the funnel
  • Review aggregated data sets and draw out high level insights with recommendations
  • Provide weekly/monthly/quarterly trend and performance reports

Requirements:

  • 3-5 years of online marketing experience in ROI-driven performance marketing organizations
  • 1-3 years of email automation
  • Must have experience with at least two (ideally more) of the following performance marketing channels: AdWords, Facebook, Instagram, Twitter, Pinterest, Affiliate Marketing
  • Strong ability to drive data-driven decisions, use data to identify and act on gaps and opportunities, and present findings to senior team members
  • Structured, strategic thinker with excellent business acumen
  • Excellent verbal and written communication skills; ability to influence a variety of personnel at multiple levels internally and externally
  • Ability to work in a 95% computer based job
  • Self-motivated and strong collaborator
  • Significant experience with A/B and multivariate tests and conversion rate optimization

Position Details

  • Initially remote position, but will eventually require local commute to Indianapolis, IN 1-2 days per week
  • Full-time position
  • Competitive market salary
  • Benefits package for full-time employees includes: medical, dental, & vision, profit sharing, paid vacation, commuter benefits
  • Incredible personal satisfaction from being a part of a fast-paced, entrepreneurial team (really, we’re not kidding, that’s the best part!)